Who: Beiersdorf & Azure AI
Beiersdorf, the creator of leading skincare brands such as NIVEA, Eucerin, La Prairie, Labello, and Hansa, with its team of over 900 scientists, has been researching innovative, cutting-edge skincare solutions for decades. Centralizing its vast data library and harnessing Microsoft Azure Cognitive Search’s AI-powered knowledge mining, researchers can quickly find the information they need.
What: Azure AI integration
Beiersdorf’s in-house Azure-based search engine leverages AI and semantic capabilities to index terabytes of data across various heterogeneous data sources, democratizing Beiersdorf’s R&D knowledge among research scientists. It also features document summarization, semantic search, document tagging, and optical character recognition.
Before: Challenges of data access
Previously, with data stored across diverse sources, including more than 800 SharePoint sites and Beiersdorf’s Data Lake, researchers had a hard time quickly finding relevant research. Beiersdorf aimed to upgrade its in-house R&D search engine with Microsoft Azure Cognitive Search and Azure Cognitive Services for Language’s document summarization feature.
The process: Building a centralized, searchable digital library
Beiersdorf built a cross-functional team of data engineers, data scientists, machine learning engineers, and full-stack developers to unify Beiersdorf’s resources and develop tools for R&D teams. Utilizing Azure Cognitive Search, they created a searchable, centralized database, enabling researchers to get direct, accurate answers from multiple data sources.
After: Democratizing knowledge
Beiersdorf has created an advanced, AI-powered platform that streamlines Beiersdorf’s resources via user-friendly features and custom-built solutions. Now, even scanned documents and hard-to-read PDFs can be quickly accessed with optical character recognition (OCR), while document summarization condenses the essential knowledge, significantly reducing time spent on scanning text.
Conclusion: Ensuring continued leadership in skin care innovation
These powerful capabilities allow Beiersdorf to leverage its research in more strategic and impactful ways. By freeing researchers from interacting with various different interfaces, they can spend more quality time on research and innovation, ensuring that Beiersdorf continues to lead in providing superior skincare solutions.
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